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What “Holding Out for A Hero” Teaches About Marketing Your Dental Lab – Part 1

By Joseph Margolis Her extreme desperation appears to almost take human form as Bonnie Tyler passionately belts out the chorus to “Holding Out for a Hero”:  “I need a hero I'm holding out for a hero 'till the end of the night He's gotta be strong, and he's gotta be fast And he's gotta be fresh from the fight I need a hero I'm holding out...